Do
you want your brand to gain visibility and are you looking for new
opportunities? Now is the time to integrate Youtube into your marketing
strategy.
With
more than 2 billion monthly users, the video platform represents a real boon
for many companies. Not to mention that Youtube is the second search
engine after Google! But we still have to manage to find a place on the
most famous video platform in the world.
Fortunately,
we are here. Here are 7 tips to increase the natural traffic of
your Youtube channel .
1. Understand the Youtube algorithm
It
is common knowledge now that Youtube's algorithm creates a stream of
personalized recommendations, depending on the level of user
satisfaction. For optimization, the algorithm takes precedence over the
search engine.
Did you know ?
70% of traffic would
come more from recommendations made by the platform than from direct search.
It
is therefore essential to fully understand how this algorithm works in
order to extend your visibility.
Here
are the user behavior metrics to consider in statistics:
- Duration of user viewing.
- Percentage of video watched.
- Click rate.
2. Keywords
Like
written content, keywords are essential
for organic SEO optimization on Youtube.
To
search for the relevant keywords associated with your videos, it is
recommended to use Youtube's automatic suggestion. So all you have to do
is type a query in the search bar to see all the associated
keyword suggestions appear . just like with Google.
Our advice
Make sure to place your
main keyword in your file name before uploading to your
channel. It's simple !
3. Add links to your Youtube channel banner
You
can customize your Youtube channel and add links to your website or social
networks. This increases your chances that the user will be interested in
your brand.
To
do this, click on “customize the channel”, go to the “Links” section and click
on the edit icon to add the desired links.
4. Add subtitles to your videos
Adding
captions is a great way to increase the natural traffic of a Youtube
channel. Subtitles are indeed taken into account by search
engines. Activating this function on your channel is an asset for your
SEO.
Warning
However,
make sure the video captioning is accurate, automation
can hold some surprises!
The
addition of subtitles facilitates the work of the algorithm and increases your
chances of visibility on Youtube.
5. Structure your channel
Once
you've uploaded a few well-optimized videos, you can organize your channel to
improve the user experience. Youtube organizes videos by default by
popularity or in order of publication.
Our advice
Put yourself in your audience's shoes for a moment and think about how they'll navigate your channel.To organize your video content, you can create playlists . All you have to is click on the playlists tab and then create a new one.
6. Optimize the tags and descriptions of
videos
Describing
your videos is a step that should not be overlooked in order to optimize
SEO. The first 100 words are the most important because they are the ones
that show up in Youtube search results.
Your
keywords should be integrated into the content as naturally as
possible. Most of the time, this is done automatically if you make a
detailed and precise description of your video. Optimizing your
description is the best way to appear in the Youtube video suggestion sidebar.
Think about it
Do not forget to
integrate your keywords in the tags, they will be very useful in optimizing
your SEO.
7. Add the integration function
Want
people to share your videos in bulk? Also, don't hesitate to embed them on
your website or blog and encourage users to do so on their own
website. You can even embed your videos in your newsletters !
Make
it easier for them by activating the embed feature on Youtube. To activate
it, go to the “video manager” of your Youtube account then select “modify”
under the video on which you want to activate the integration. Finally in
“advanced settings”, check the option “integration”.
Youtube
offers great potential for developing brand communication. By following
these tips you can optimize your Youtube channel and use this distribution
channel to increase your visibility. To go further, you can also follow
the advice of 1428x.blogspot.com and read our article to boost
your visibility on Youtube .
Your Youtube audience
is stagnating or even declining?
Treat yourself to the
services of a freelance Youtube expert! To do this, nothing could be
simpler: describe your problem on 1428x.blogspot.com , receive quotes
from community managers, talk to them through a private messaging system, and
select the expert who best meets your needs (and your budget!) .
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